The new hot handset is a cute and transparent dumb phone you can’t buy

we are just spending We spend more and more time looking at our smartphones, and over the past few years, tech companies have tried to solve this problem they’ve created. Apple and Google launched tools in their respective mobile operating systems to curb screen time. tools like light phone, designed to act as a secondary phone with limited features so you can enjoy some popularity while not staring at Instagram while you’re at a social function. This kind of digital detox mentality is also behind the wave of AI-powered gadgets like the Human AI Pin, which promises to offload some smartphone-native functions to voice control over a screen-less interface.

The latest addition to this trend is The Boring Phone, announced today ahead of Milan Design Week. The company that makes it is Human Mobile Devices (HMD), which has been known to make Nokia-branded phones since 2017 thanks to a licensing partnership. Boring Phone is cute, transparent and retrolicious. But this is not a phone that you can buy.

The boring phone is totally retro vibes. Even the Heineken ad is lo-fi.

Courtesy HMD

At Mobile World Congress in February 2024, the Finnish company announced that it was leaning on the Human Mobile Devices branding versus HMD and that it would expand its scope by collaborating with other brands outside Nokia as a white-label phone maker. The big announcement at the time was the Barbie Flip Phone – resulting from a partnership with Mattel – which was coming this summer. We don’t have any new information about that device, but the boring phone is made in collaboration with Heineken (yes, the beer brand) and the fashion brand. bodega,

This feature phone (colloquially known as a “dumb” phone) can only send messages and make phone calls. It has a camera, dual SIM support, 4G connectivity, a headphone jack, and a micro USB port for charging. The battery can last up to a week in standby time, but with no apps. Except the snake. Yes, you can play Snake on this gadget.

Bodega is behind the design, citing “nutro” (new and retro) as inspiration from Gen Z – a modernization of popular gadgets of the 1980s and 90s. This has resulted in a transparent flip phone with holographic stickers and green accents as a nod to the Heineken partnership. Honestly, this handset is half the reason I’m writing this article. It’s gorgeous.

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